[D-27] Royal Cheers from Brazil — Jungkook & the Brazilian ARMY

May 15, 2025

When Jungkook steps on a stage in Brazil, something magical happens.
It's not just about music. It's about hearts connecting — in loud choruses, tearful eyes, and glowing fan signs that stretch across stadiums.




A Concert to Remember – “Juntos e Shallow Now”

In May 2019, during BTS’s Love Yourself: Speak Yourself tour in São Paulo, Jungkook gave a closing ment that shook the hearts of Brazilian fans.
He prepared it in Portuguese, ending with the playful and emotional line:

“Juntos e Shallow Now.”
(Together and shallow now)



This quirky phrase — a meme in Brazil born from the mix of Portuguese and English in the song Shallow — instantly turned the concert into a viral sensation.
It showed Jungkook’s deep understanding of local culture and his effort to truly connect.

Flying High with Euphoria

During the same concert, Jungkook soared — literally — while performing Euphoria, suspended above the audience.
Brazilian media called it “a breathtaking moment,” praising his flawless vocals and emotional delivery.
UOL, Tracklist, and many outlets highlighted the performance as one of the most unforgettable moments of the night.

"The Little King of Korea"

Jungkook’s heartfelt gestures led the official Twitter accounts of Brazil, Allianz Parque Stadium, and local journalists to shower him with affection.
They called him “O pequeno rei da Coreia” — “The Little King of Korea.”

This love was mutual. Jungkook later said Brazil was one of the places where the energy felt “so alive it gave him goosebumps.”




Beyond Music — Jungkook’s Influence in Brazil

In 2021, the Brazilian newspaper Extra covered Jungkook’s “kombucha effect.”
After Jungkook casually mentioned drinking kombucha on his V-Live, sales skyrocketed — and the brand donated over 50 million KRW (approx. $40,000 USD) to charity.
Brazilian fans praised him as a role model of “influence turned into action.”




Brazilian ARMY Projects

4,000 photocards distributed free by Jungkook Brazil fanbase

Fan-organized donation drives in honor of his birthday

Media tribute articles including “27 reasons we love Jungkook”

Reporters and celebrities covering his stage presence, fashion, and vocals



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To our beautiful Brazilian ARMY —

Whether it's “Shallow now” or “Euphoria,”
your cheers are loud, your hearts louder.
Obrigado, sempre.




An Acrostic Poem for Brazil

브: 브라질의 태양보다 뜨거운
라: 라틴의 리듬 속에 녹아든
질: 질투 날 정도로 찐한 팬심
정: 정국이의 마음에도 영원히 새겨졌습니다.

(Translated: Brighter than the Brazilian sun,
Flowing through the rhythm of Latin love,
A fan spirit so deep it stirs envy,
Forever etched in Jungkook’s heart.)




Sources
▪︎ World Music Awards, UOL, Tracklist
▪︎ Jungkook Brazil Fanbase (Twitter, Instagram)
▪︎ Brazilian media: Extra, Globo, Exitoina
▪︎ 2019 BTS Concert in São Paulo coverage